For many people, water is just water. Some drink it straight from the tap, while others haul multiple crates up the stairs every Saturday. But how do we differentiate Gerolsteiner – Germany's favorite mineral water – from the competition? We focus entirely on Gerolsteiner's unique mineralization and demonstrate in our campaign: Those who are active and sweat a lot also lose valuable minerals. And it's exactly those that Gerolsteiner replenishes with every sip. So you can keep going – whether it's during sports, with family, or just because: Gerolsteiner brings back the strength.