Dr. Pepper

Schmeckt, aber nicht jedem.

Dr Pepper is cult. Our newly defined positioning as a challenger brand for the German market is provocative: Because not everyone likes the icon of U.S. pop culture. Too sweet, too sour, too intense, too this, too that. But Dr. Pepper, the rebel of the cola brands, doesn't want to please everyone. Especially not in their communication.


POS, Digital, PR, Social Media