With this nationwide advertising campaign, Fielmann focuses on one feeling: each individual's strength. With the help of their new glasses, four Fielmann customers succeed in everyday situations and achieve anything they set their minds to. They feel strong & empowered because they have found the right glasses at the best price and received the best advice. They experienced what a pair of glasses can do for their wearer when everything fits together. Fielmann's promise: everyone finds their strength.
SCOPE OF WORK:
TV, OOH, POS, Website, Social Media