Cannabis advertising is prohibited which made it the perfect challenge for one of this year’s boldest campaigns. Together with FOUR 20 PHARMA, we brought the story of medical cannabis to a space it had never reached before: the big screen. The 15-minute short film “Keeks letztes Ding” is a cinematic homage to German cult classics like Bang Boom Bang, blending humor, heart and high-end craft. Starring Oliver Korittke, Nura and Vanessa Tamkan, the film makes its case without ever feeling like one. Produced by acclaimed studio bildundtonfabrik (How to Sell Drugs Online), the project was supported by a wide-reaching campaign that activated audiences across platforms, cities and subcultures.