Guhl
Echt vertraut
With a new advertising campaign for the major brand relaunch of the hair care brand, which can now be seen in all European Guhl stores, Guhl focuses not only on confidence but also on the reality of the actors' lives. Instead of classic beauty ideals, the TV spot portrayed real people in the shower, letting themselves go and singing along to the 90s classic "What is love" by Haddaway. In the run-up to the campaign, we repositioned the brand, redeveloped the Guhl website and revised product designs.
SCOPE OF WORK:
TV, OOH, Print, Website, Social Media, POS, Product-Design, Photoshoot
Guhl
Kräftigt, was du liebst
With its latest campaign “Strengthens what you love”, Guhl brings emotional depth to the fast-growing hair growth category. Because for many, thinning hair is not just a functional concern - it’s personal. The campaign responds to this sensitivity with a new tone for the brand: authentic, empathetic, and uplifting. Rather than relying on exaggerated beauty ideals, the film focuses on real moments and relatable emotion, positioning hair care as an act of self-care and confidence. At the center is model Georgia Stannard, who stands for strength, transformation, and presence. Visually crafted by director Moise Youmba and elevated by a powerful, energetic edit and a soundtrack from VIBE, the spot makes thinning hair visible - without making it a weakness.
SCOPE OF WORK:
TV, Online, Social Media, Print, Strategie