Peach or lemon? In Austria, this question goes far beyond taste, it’s a cultural divide. Rauch Iced Tea and David+Martin embraced this rivalry with the new campaign “Clash of Cool”. In three loud, fast-paced anime-style films, two fruit mascots go head-to-head. Bold in style, powered by generative AI, and designed to resonate with Gen Z. A community-designed limited edition can, “Zirsich,” fuses both flavors into one - making the brand not just a beverage, but a cultural statement. While AI played a key role in production, the focus shifted to what truly matters: relevance. This campaign speaks the language of a generation and puts taste at the center of identity.