Erfrucht dich frischend
All iced teas now have some rapper as a testimonial. But what does Rauch iced tea have? It is the only iced tea with real fruit juice. To emphasize this and make the brand, which has long been a lovebrand in Austria, popular in Germany as well, we poured this USP into an entertaining and completely absurd brand campaign "erfrucht dich frischend" (refreshingly fruity). This made us the first ones in Germany to have a campaign generated almost completely by AI, even in moving image. These totally crazy worlds abduct Gen Z from reality for a brief moment and let them experience the taste with all their senses - absuuurdly fruity.
SCOPE OF WORK:
OOH, DOOH, Social Media (Instagram & TikTok), Online (YouTube, Dazn, Twitch), Website / Landingpage